
Today we cast an eye on a truly interesting figure in the field of Cultural Studies, especially as concerns the discussion on mass media and interactive media. This is Derrick De Kerchkove, Marshall McLuhan's assistant for more than ten years and now famous sociologist.
Italy, once in a while, embraced such a relevant thinker: De Kerckhove is in fact Professor at the University Federico II, Naples. His main theoretical contribution is the theory of the connective intelligence, an original approach towards the impact the Internet and the World Wide Web have had at a social and global level.
This is an extract from an interview by Benedetto Vecchi for the Italian newspaper 'Manifesto', 30 July 2002 (translation A.G.):
"The connnective intelligence is a term which I use to identify the nowadays' impact the Internet has had on the human thought. At the same time, this is a concept with ancient roots, pre-verbal, even applicable to the animal kingdom but still not recognizable as such. This, to say that the new technologies, all the new technologies give us simply the instruments to analyze this condition of the human being. We are used to conceive that the human thought pertains to a private dimension, and this is the fruit of that specific kind of communication that is reading. Nevertheless, the human thought is considered the result of something 'inner', whereas the spoken word is something individual. But also the dialogue pertains to thought. Therefore, I consider thought as a 'silent language', and the spoken word as 'connective'. The connective intelligence finds its natural habit in the Web, in shich the individual has the double possibility of belonging to a group without losing his / her identity, as well as having an identity without losing the sense of group.
However, I would like to specify that the connective intelligence is different from the collective intelligence of which we talk about when we come to electronic communication. In this case, the collective intelligence is bound to 'one way universes' in which the individual is getting lost: the television speech, the radio speech, exactly like he used to get lost in the oral communitarian tradition. The connective intelligence pertains conversely the possibility of sharing thought, intention and projects espressed by others."
Alessandro Gandini


